University
Business Administration Goethe University
I always wanted to work in music management. So I studied business administration, to lay as broad a foundation as possible.
When the subprime crisis hit in 2008, Prof. Dr. Kraft asked me in a Seminar of his if I’d like to write my thesis at his chair. What a chance! It was amazing to write a mathematical thesis on the hottest topic of the time: The implications of mathematical risk metrics used in banking regulation on the severance of financial crises.
Time Abroad
In China 您好, 认识你很高兴
I learned some Japanese at school. This awakened my fascination for Asian languages. At university, I enrolled in the first course for business Chinese and took a total of four courses. Soon it became clear: I need to go to China!
During the 2006 semester break, I spent 2 months in Beijing at a language school and was able to experience the country and people first hand. During the Women’s World Cup 2007 I supported a German-Chinese exchange project as project manager and interpreter in Shanghai.
Beijing
Shanghai
Entrepreneurship
Start-Up Zentuno GmbH
After graduation my brother, a friend of ours with a professional background in sports management and I founded a sport consultancy called Zentuno. From setting up the GmbH to acquiring clients and managing the business plan. We did it all.
I finally left Zentuno for the music industry, but truth be told: We also didn’t fully meet our expectations and made some typical “startup mistakes”. That made a me a strong advocate of the Lean Startup movement.
Market Study China
Connecting the dots with my China experience and writing one of the first studies on the Chinese soccer market for a German Sports Management firm.
Digital Platform
Implementation of a digital fan portal for young soccer fans incl. a writing competition under the auspices of the Philipp Lahm Foundation.